About TikTok Value Calculator

The most accurate TikTok account valuation tool, powered by extensive industry research and real-world data.

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Accurate Estimates

Our calculations are based on extensive research across 20+ content categories, using real RPM data from successful TikTok creators.

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Multiple Revenue Streams

We calculate earnings from Creator Rewards, sponsored posts, and brand partnerships to give you a complete picture of your earning potential.

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Industry Standards

Our sponsored post rates follow established influencer marketing benchmarks, adjusted for engagement rates and follower tiers.

Our Methodology

📈 RPM-Based Calculations

We use Revenue Per Mille (RPM) data specific to each content category. Our research shows that Business & Finance creators earn $1.50-$2.50 per 1k views, while Entertainment creators earn $0.20-$0.60 per 1k views.

💰 Sponsored Post Rates

Based on Influencer Marketing Hub's 2024 report, we calculate sponsored post rates using industry-standard tiers:

  • Nano (≤10K followers): $5-$25 per post
  • Micro (10K-100K): $25-$125 per post
  • Mid-tier (100K-500K): $125-$1,250 per post
  • Macro (500K-1M): $1,250-$2,500 per post
  • Mega (1M+): $2,500+ per post

📊 Engagement Rate Impact

We calculate your engagement rate from likes, comments, and shares, then adjust sponsored post rates accordingly. Higher engagement can significantly increase your earning potential.

🏢 Account Valuation

Account valuations are calculated using a 12-24x monthly earnings multiple, reflecting the industry standard for social media account acquisitions.

Data Sources

RPM Research

Extensive analysis of creator earnings across different niches, compiled from multiple industry reports and creator testimonials.

Industry Reports

Influencer Marketing Hub 2024 report, Social Media Today analytics, and various creator economy studies.

Real Creator Data

Anonymous earnings data from working TikTok creators across various follower counts and engagement levels.

Important Disclaimer

These are estimates only. Actual earnings can vary significantly based on:

  • Content quality and consistency
  • Audience demographics and location
  • Seasonal trends and algorithm changes
  • Brand partnership negotiations
  • Creator Rewards policy changes
  • Market conditions and advertiser demand

Use these estimates as a starting point for understanding your account's potential value, not as guaranteed earnings.

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